How can I begin promoting my company to the corporate world?
I’m asking this one on behalf of my dad. He runs a successful company promoting the strategy game of Go- Working for many years as a teacher the transistion to educational events has been much easier than corporate. Can anyone suggest a way to branch out bringing this positive work to companies too? The company is http://www.ZenMachine.co.uk
With the number of institutions praising the work ZenMachine has done and the backing of MPs and education professionals what is the next step?
The project works but education doesn’t have the money to take the business to the next level – I am attempting to promote the company but it’s not as easy as I would have thought!
The company has a website www.zenmachine.co.uk and is well known it the education environment with projects like the National Academy for Gifted and Talented Youth… the problem is how to expand into corporations. I think it would be very well received in the IT industry but we don’t know who to contact or how to do it…
Figure out how the corporate community can use this game in their environments. Get an understanding of which corporations this would work with, possibly even which departments would use this. Develop some articles that would promote the attributes of your software and submit them to trade magazines that would be read by purchasers in the departments of those corporations that would use the software. Consider developing limited access trial versions for those corporate departments to try out (find out who would be responsible for purchasing). Network with people in these departments at industry events. Sign up as a vendor at those events too in order to have on-site demonstration of the software to potential buyers.
yolandanichole
8 Oct 10 at 7:11 am
Start off with a web site
Teresa H
8 Oct 10 at 7:11 am
I start by writing a press release, since you have no advertising budget. The press release would start out by explaining the benefit of your product and why it’s noteworthy. Then you can talk about the kind of company ZenMachine is and use some testimonials or praise you’ve recieved from other companies. Write press releases on a monthly basis or whenever something of note occurs in your business– new developments, new leadership, an especially juicy testimony. If you need more ideas on how to compose your press release, visit website of some larger companies or even competitors. Many of them post them as blogs on their site.
Next, develop a list of people of people you’d like to receive your release. You’ll probably want all local news sources big and small on this list (free press is a wonderful thing) and your wishlist of clients and other groups you’d like to pay attention to you. Find the appropriate contact to recieve your release by going on their website or calling and asking. Once it’s been sent, try calling a few days later to follow up and chat with the contact. Offer to answer any questions they may have, meet to talk if they’d like– the idea here is just to make contact and put a person behind just another email and make sure they actually read what you send them. I’d start with the local news sources and work your way out from there. Good luck!
BondGrl
8 Oct 10 at 7:11 am
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clpdirect12
8 Oct 10 at 7:11 am
Your dad seems to have a real positive business project that can be developed for mutual financial and non financial benefit in India.
I.S.M. Mission is to bridge the gulf between Education and Industry, for the benefit of Next Gen
am heading a Mumbai [India] based management consultancy that provides an option facility to the Investors / Business Houses to concentrate on their Core Competence & technological aspects, while I.S.M. team joins your existing team to take care of day-to-day administration including HR, PR, Security, survey for the mfg / marketing unit, more specifically in Consumer industry of the Country.
gr8warrier
8 Oct 10 at 7:11 am